Why Your Logo isn’t for You

One of the biggest things I have to explain to clients many times is that your business isn’t for you, therefore, you shouldn’t desire a brand identity developed to reflect your wants (unless your want is for your consumers to LOVE your branding.)

Wanting a pink logo because you love the color pink is ultimately ineffective, and unless you want pink to resonate with your audience, you’re doing a disservice to yourself.⠀And this isn’t to say that you can’t request certain colors because you love them, but you should always keep your target consumer in mind.

For example, If I’m loving the color pink and want to use it in my brand, but I want to attract both male and female clientele, pink is going to deter potential male clients from wanting to work with me. Why? Because psychologically, pink reflects femininity, softness, and sometimes even child-like.

The last thing you want is a potential client thinking that you only cater to one demographic when you’re really trying to reach them!⁣

You should always have your target customer in mind. ⁣

With that being said, take a look at your current branding.

Does it reflect your personal wants or your ideal clients’ needs? ⁣If not, you may be in need of my services.

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