All eyes are on you.
You don’t have to worry about being shadowed by the competition because when visitors on are your website, they’re only paying attention to you.
Down periods don't phase you.
Oh no, social media is down! You’re not phased by that, because your website is up and running. Your business isn’t dependent on social media being up and running.
You can be Googled.
When your name and/or industry is typed into a Google search, your website is one of the first to come up instead of social media profile. You can tell people “Google me, baby.”