Email marketing is a huge part of my business, as it seems to be for a lot of small businesses. 80% of businesses rely on email marketing as their primary customer acquisition channel. Being a primary source of my income and how I make my connection with my audience outside of social media, I am always looking for ways to use it more effectively and get the most bang for my buck.
From the beginning of 2020 to February of 2021, I was a faithful user (& cheerleader) of Flodesk. Flodesk’s beautifully designed emails were so fun to send to my audience. As a brand and web designer, visuals are kinda my thing… so there’s no doubt that Flodesk was a great way to incorporate that into my marketing using their designs.
However, in email marketing, copy will always perform better than images, and utilizing all of Flodesk’s design features in your emails could be hurting you instead of helping you. More on that later.
When I first subscribed to Flodesk, they were in beta and I was able to get in at $19 a month for an unlimited amount of subscribers. Talk about a deal!
I enjoyed every feature they had, the support was great, and there was even a community on Facebook that loved to share their designs and lend a hand when I was having trouble. So to be quite honest — I have no major complaints about Flodesk and I think it’s quite wonderful for those beginning to build their email list and who value visuals over great copy.
In my case with Flodesk, our breakup was kind of an “it’s not you, it’s me” situation.
As I grew, I found that it was limiting in the segmenting and workflow features that Flodesk offered. When I built detailed workflow automations in Flodesk, I was having to do extra steps to accomplish what I truly wanted to, and that was time that I didn’t quite have anymore.
Then, Convertkit came in and swooped me away.
I’ll be honest, I was hesitant on moving to Convertkit simply because I’d heard the learning curve was quite difficult to learn, but upon signing up plan, I learned very quickly how to make the most out of workflows, automation, tags, segments, and landing pages and forms. Less than 48 hours after signing up for Convertkit, I sent my first broadcast out to my audience using the new platform.
It was a 3 paragraph email, with no images, no gifs, and no extra designs. Just text. That broadcast had a 41.8% open rate, a percentage I hadn’t seen in a very long time using Flodesk.
At that point, I was convinced. Convertkit over everyone else.
Here’s a truth bomb that you may not want to hear – email marketing isn’t about beautifully designed emails, and your inbox (along with everyone else’s) doesn’t care for them enough to put you in someone’s Primary/Updates view. Instead, you will go to Promotions with the rest of the image-filled advertising emails, and risk getting skipped over.
Your focus should instead be on creating more amazing content that your subscribers want to read. Save the pretty graphics for social media.
And as a business owner who uses many different softwares to run my business day-to-day, I needed more automations than Flodesk was able to offer, and Convertkit took the cake with that, too.
Other platforms love Convertkit, and you can automate just about anything with Convertkit without having to take extra steps or find workarounds. I’m able to connect Convertkit with almost any platform using tags, segments, forms, landing pages, forms, and more.
That’s ultimately what I needed for my business, and I’ll take it over pretty visuals any day.
While I enjoyed the fun designs of Flodesk and enjoyed supporting a smaller, up-and-coming software company, ConvertKit is what’s best for my business needs.
Thinking of giving ConvertKit a try? Use my affiliate link!