3 Simple Ways to Know if You Need a Rebrand

As you grow in your business, it’s inevitable that you will come to a point where you may need to consider a rebrand.

Here are 3 signs you may need one:

The fundamentals of your business have changed.

As your business grows, you may pivot your audience, services, and/or overall strategy to work with a new group of people. These people may not identify with your current brand identity, so it may be time for a change.

The wrong people are coming to you.

Your business’s brand identity hasn’t been updated in what feels like ages, and even though you may have moved on – interested individuals have not. Your outdated identity and website have your audience asking if you still offer a service you dropped months ago.

You’ve outgrown your identity.

Your identity was something you LOVED a few years ago when you were loving a certain color scheme and font. Now, you’ve outgrown that and are moving into your next level of growth.

If you are in need of a rebrand, don’t look at it as a bad thing! If anything, it means that you and your business are growing.

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