As you grow in your business, it’s inevitable that you will come to a point where you may need to consider a rebrand.
Here are 3 signs you may need one:
The fundamentals of your business have changed.
As your business grows, you may pivot your audience, services, and/or overall strategy to work with a new group of people. These people may not identify with your current brand identity, so it may be time for a change.
The wrong people are coming to you.
Your business’s brand identity hasn’t been updated in what feels like ages, and even though you may have moved on – interested individuals have not. Your outdated identity and website have your audience asking if you still offer a service you dropped months ago.
You’ve outgrown your identity.
Your identity was something you LOVED a few years ago when you were loving a certain color scheme and font. Now, you’ve outgrown that and are moving into your next level of growth.
If you are in need of a rebrand, don’t look at it as a bad thing! If anything, it means that you and your business are growing.